Inside the 22 – Menu design

01.The Concept:

My work on an English bar in Rugby, Warwickshire, focused on establishing a new visual identity for a new emerging restaurant.

Menu Redesign: I re-envisioned the bar's menu, focusing on clear layouts, legible typography, and impactful imagery to enhance readability and align with the bar's unique character.

Digital Marketing Design: I created a full suite of digital assets for online platforms, including engaging social media graphics, website banners, and email marketing templates, all optimized for maximum reach and engagement.

Print Marketing Materials: I developed a range of print collateral to bolster the bar's physical presence and foot traffic.
Print Collateral:
- Creation of branded materials for in-house and street-level promotion:
- Large window vinyls to attract foot traffic and communicate offers/events.
- A-frame pavement signs (sandwich boards) for daily specials and announcements.
- Indoor banners and posters to reinforce the brand tone and guide customer attention to key promotions.

Through this project, I delivered a unified visual experience that significantly enhanced the bar's brand presence and customer engagement.