Biostile - Art Direction & Marketing

Script writing & video direction

☝️ Script & Video direction portfolio: See my Youtube channel & Youtube shorts by clicking on the video handle above ☝️

01. The Concept:

The concept behind Biostile Denmark began with a clear opportunity: to introduce the clinically-developed, science-backed supplement range from the Slovenian brand Biostile into the Danish market under a white-label partnership. While the core products already had proven efficacy and presence in over 12 countries, they lacked the minimalist design, UX clarity, and culturally aligned branding needed to succeed in a competitive aesthetic Danish market.

02.The Challenge:

While Biostile’s supplements were clinically developed and well-received in other European markets, the original brand identity and digital experience were not tailored to meet the expectations of Danish consumers. The visual language felt dated and cluttered, lacking the minimalism, transparency, and UX flow typical of successful health brands in Denmark.

The biggest challenge was to bridge this cultural and aesthetic gap-to take a modern, ingredient-focused product line and translate it into a brand experience that felt clean, modern, and trustworthy to a Nordic audience.

In addition, the brand lacked:

• A localized Danish ecommerce platform with optimized navigation and UX

• Cohesive visual identity that could unify product packaging, social media, and paid campaigns

• Engaging and educational creative content tailored to a wellness-conscious, digitally fluent demographic

• A scalable digital infrastructure to support future marketing initiatives, customer service, and B2B growth

03.The Solution:

Art Direction & UX/UI Design

• I redefined Biostile’s digital presence with a complete website and e-commerce redesign rooted in Danish minimalism

• I prioritized intuitive, customer-behavior-driven UX flows for smoother navigation and higher conversion

Creative Production

• I lead and executed all product photography to align with Nordic visual standards

• I created script and video direction tailored for Meta campaigns and static creatives

Marketing

• I created concepts strategies for campaigns and managed paid ad campaigns, primarily on Meta platforms collaborating closely with the marketing team

• I coordinated OOH marketing to build credibility and visibility

• Onboarded LAZZAWEB, a Danish digital agency specializing in SEO, Google Ads, and Paid Social, to scale traffic and conversion

Social Media

• Manage day-to-day social media operations, maintaining a cohesive brand voice and engaging content strategy